Sustainability isn’t about value preservation. It’s about value creation. Organizations that effectively anchor their approach to long-term value are best positioned to benefit from the value they create.

Overconsumption, not overpopulation, drives climate change. A projected decline in fertility could see the world’s population peak in just four decades, with Japan and Spain halving in size. But then again: Overpopulation may drive overconsumption.


How many earths would we need if the world’s population lived like…

Source: Global Footprint Network

Fertility, mortality, migration, and population scenarios for 195 countries and territories from 2017 to 2100 → Global Health Metrics 2017-2100

Understanding potential patterns in future population levels is crucial for anticipating and planning for changing age structures, resource and health-care needs, and environmental and economic landscapes.

Future fertility patterns are a key input to estimation of future population size, but they are surrounded by substantial uncertainty and diverging methodologies of estimation and forecasting, leading to important differences in global population projections.

Changing population size and age structure might have profound economic, social, and geopolitical impacts in many countries.

Learn more about forecasted Population Shifts 2017-2100 (top ten countries by population in 2017 & 2100).


Overconsumption describes a situation where the use of a natural resource has exceeded the sustainable capacity of a system. A prolonged pattern of overconsumption leads to the eventual loss of resource bases available on earth.

Human consumption – of food, energy, and other goods and services – is tied to greenhouse emissions, which in turn drive climate change. Reducing consumption can thus mitigate climate change by limiting greenhouse gas emissions associated with the production of goods and services. Therefore, avoid mindless consumption: The purchasing of goods in excess, without consideration for the life cycle of that purchase and its wreaking havoc on the environment.

The Environment

Environment can be defined as a sum total of all the living and non-living elements and their effects that influence human life. While all living or biotic elements are animals, plants, forests, fisheries, and birds, non-living or abiotic elements include water, land, sunlight, rocks, and air.

Our environment provides food, shelter, air, and fulfills all the human needs whether big or small. Moreover, the entire life support of humans depends wholly on the environmental factors. In addition, it also helps in maintaining various life cycles on earth. The contribution of environmental resources to wellbeing is broad-ranging. And it has both instrumental and constitutive features. In both ways, we are enriched by its existence. The environment sustains life, supports our physical and mental health and provides psychic enjoyment.

10+1 simple things YOU can do to contribute to the protection of our environment:

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  • Reduce, reuse, and recycle. Cut down on what you throw away. Follow the three “R’s” to conserve natural resources and landfill space.
  • Volunteer. Volunteer for cleanups in your community. You can get involved in protecting your watershed, too.
  • Educate. When you further your own education, you can help others understand the importance and value of our natural resources.
  • Conserve water. The less water you use, the less runoff and wastewater that eventually end up in the ocean.
  • Choose sustainable. The everyday choices we make all have impacts on our planet. Keep track on your footprint and take your first step with WWF’s environmental Footprint Calculator.
  • Shop wisely. Buy less plastic and bring a reusable shopping bag.
  • Use long-lasting light bulbs. Energy efficient light bulbs reduce greenhouse gas emissions. Also flip the light switch off when you leave the room!
  • Plant a tree. Trees provide food and oxygen. They help save energy, clean the air, and help combat climate change. Whenever using a search engine to do research in the internet, use a Tree-Planting SE.
  • Don’t send chemicals into our waterways. Choose non-toxic chemicals in the home and office.
  • Bike more. Drive less.
  • Practice safe sex. It is not only good for your health but also helps to prevent overpopulation and keep the World Population within considerable limits and bearable for our planet.

Sustainability = Value Creation

Sustainability isn’t about value preservation. It’s about value creation. Organizations that effectively anchor their approach to long-term value are best positioned to benefit from the value they create.

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