The word endorsemonial does not exist – I just made it up and its a playful word combination of endorsement and testimonial.
In promotion and advertising, an endorsement or testimonial consists of a person’s written or spoken statement extolling the virtue or reliability of something or someone.
The term “testimonial” most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word “endorsement” usually applies to pitches by celebrities. Testimonials is often part of communal marketing.
Overall, an endorsement may be:
- a testimonial, a written or spoken statement endorsing, promoting or advertising a product, service, person or group.
- a political endorsement, the action of publicly declaring one’s personal or group’s support of a candidate for election to political office or for one or more of their policies
- a form added to an insurance policy to modify its terms
- a signature on a negotiable instrument such as a check (cheque), indicating a person’s intent to become a party to the instrument “blank endorsement”, a signature given without indicating the instrument’s payee
- a note added to a driver’s license, often to record a traffic offense
Of course, we all normally live in a business driven environment, so one can even buy endorsements and testimonials: Just do a search on the recent phenom website fiverr.com using the search term ‘testimonial’ or ‘review’ and there are almost 5,000 results of people offering to “write great testimonial for your product or service”.
Not so easily to purchase but yet possible to do so mostly in indirect ways is celebrity branding or celebrity endorsement.
This is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters.
Marketers use celebrity endorsers or brand ambassadors in hopes that the positive images of the celebrity endorser of the brand will also be passed on to the products or the brand image associated with the celebrities.
Following is my kudos archive.
Kudos comes from Greek and means “praise”. Despite appearances, it is not a plural form.
This means that there is no singular form and that the use as a plural, as in the following sentence, is incorrect: “He received many kudos”.
Correct use is: “He received much kudos”.
These kudos constitute my endorsemonials here in this site. Find others in my LinkedIn profile.